Packaging & Merchandising Design - Final Project

13/05/2024 - 27/06/2024, Week 10 - 14

Suzanne Heleen Libbers / 0372671

Packaging & Merchandising Design / Bachelor of Design (Hons) in Creative Media / Taylor's University

Final Project / Innovative Packaging


INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1CG6qgUdG8ohrrvnggk8JPQZx16mzQc0r/preview" width="640" height="480" allow="autoplay"></iframe>


WORK

In this assignment we have to create multiple merchandise products. During the previous assignments I already made the design of the dumplings.

Because my design is about food, I want my merchandise to also be about food. That's why I chose for a plate on which you can eat the dumplings. I also made a lunch box where you can put your food in and take it with you. Your lunch on the road should also include something to drink, so I have also designed a drinking bottle. 

Of course, dumplings also come with a dipping sauce. You can buy this sauce with your dumplings. To make this brand even bigger, chips have been made with dumplings flavor. 

A basic shirt has also been designed with the logo on the shirt.


Figure 1: Plate merch

Figure 2: Lunch box merch

Figure 3: Drinking bottle merch

Figure 4: Dipping sauce merch

Figure 5: Chips merch

Figure 6: T-shirt merch


All merch is in the same style, with the light green and dark green color. The logo also often appears on the merch. 

For the promotional Strategy, flyers are handing out and there are advertising signs. Because my target group is Gen Z, the flyers are handing out at schools and universities. The advertising boards are spread all over the city, but especially around schools and universities to.


Figure 7: Advertising board


Figure 8: Flyers









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