Packaging & Merchandising Design - Merchandising & Promotional item

13/05/2024 - 27/06/2024, Week 4 - 10

Suzanne Heleen Libbers / 0372671

Packaging & Merchandising Design / Bachelor of Design (Hons) in Creative Media / Taylor's University

Project 2 / Merchandising & Promotional item

INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1CG6qgUdG8ohrrvnggk8JPQZx16mzQc0r/preview" width="640" height="480" allow="autoplay"></iframe>


WORK

This project is a collaboration between the Design School and School of Biosciences. Students from SBS has developed food in their previous semester and in need of packaging design for their product.

So we have to design a suitable packaging that reflects the product and hit the target audiences.

This is all the information i got from my teammates:

<iframe src="https://drive.google.com/file/d/1E6bt5kSEgRaRdqcWtf994CqnxULIlcN4/preview" width="640" height="480" allow="autoplay"></iframe>


I started by creating the logo. I would like a dumpling in it and some bright color with it.

Figure 1: Logo 1

Figure 2: Logo 2

Figure 3: Logo 3

Figure 4: Logo 4



Then I started on my first design. I wanted a picture of real food in the packaging.

Figure 5: First design

After the first consultation I received a lot of tips for my second design. So my second design contains a lot of adjustments.

Figure 6: Second design

Figure 7: Third design 


Figure 8: fourth design

Figure 9: Fifth design


After the last consultation I received some final tips and made a few adjustments. Below is the final packaging.

Figure 10: Final design front

Figure 11: Final design back

Figure 12: Final design

Figure 13: Final design


This is the presentation that I made.

<iframe src="https://drive.google.com/file/d/1EG93MnMepo7j0ecnGYcR_HxcdKDZYjJh/preview" width="640" height="480" allow="autoplay"></iframe>





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